Promotional liquid assets or promotional products refers to articles of merchandise that are passed down in marketing and communication programs. here These frills are usually imprinted with a company's name, logo or slogan, and given away at exchange shows, conferences, and as part of guerilla marketing campaigns. These nonessentials are also referred to by the slang terms swag (probably from the British usage of the colloquy meaning "stolen goods" or "loot"), or tchotchke (derived from a Yiddish word meaning "trinket").
In 1904, twelve manufacturers of promotional stock in trade got together to found the first dealing association for the industry. That formulation is now known as Promotional Products Association International, which currently has else than 7,500 global members.
